Eleven boys and one girl arrive in Spain to participate in what they think is a show called 'Dream Date'. However, host Jameela Jamil soon shocks some of the participants with the revelation that they are actually taking part in Playing It Straight... Some of the guys are straight, and are here to try to win our girl Cara's heart. However, some of the guys are merely 'Playing It Straight' - they are actually gay but are out to deceive Cara into thinking that they're the right man for her.

The game begins in earnest as the boys take on Spanish week. Kicking off with a tour of a Catalan sausage museum and then straight into the first task of competing in a cookery contest to decide who secures a date with Cara, while the losers face a Tomatina - a Spanish tradition which sees them pelted with rotten tomatoes. The second task - battle in fancy dress - awards the winner 10 minutes crucial pre-elimination persuasion time with her in order to prove they're heterosexual.